"Dear India"
- Admin
- Nov 5, 2017
- 3 min read
Vibrant colours, extravagant details, the smell of fresh flowers and the chimes of bangles brings back the fond memories of a beautiful land.
"A woman carries her clothes, but the shoe carries the woman" - Christian Louboutin
#Levelshoes, The Dubai mall, has dedicated an entire month to honor the traditions and fashion styling of India incorporated in their shoes. Various international designers happily contributed to providing exclusive capsule collection for the "Dear India" project. A walk across the spawning arena takes you through a typical wedding in India. The umbrellas, the royal thrones, the palanquin, the videos and pictures of Bollywood all perfectly brings a mini wedding to life at the Level shoe store.
This post is dedicated to exploring the beautiful creativity of designers and architects in bringing a project that's alive at #TheDubaimall.

One of the entrances to the Level shoes

The project name highlight with some fantastic shoes.

The brides cart designed with glitter and embellishments adorned with traditional umbrellas and shoes kept in display.

I fell in love with the creative use of bangles to adorn the cart.


A live DJ booth with tapestry inspired chairs with vibrant colours.

Well a shoe needs to rest in couture as well.

Umbrella hangings with henna inspired designs on the marble stands.

Window displays inside

Hand painted project billboard with a traditional bride.

Exclusive capsule collection for "jooti"

#GiuseppeZanotti capsule collection for the project

An exclusive collaboration of Fizzy Goblet X Bambah #fizzyxbambah

#MaloneSouliers capsule collection for the project

#RupertSanderson capsule collection

The most awaited, Christian Louboutin X Sabyasachi capsule collection. Super exclusive and extravagant detailing.

One of the traditional designed stands

"Mr. Red soles"

Bird cage design for displaying the collections.

A "mandap" designed to display the shoe collection. A mandap is a temporary platform setup for weddings and religious ceremonies.

Traditional architecture to display the collection

Works of art from Jaipur, Rajasthan in India to adorn the walls.

A palanquin setup that is used to carry the bride to the groom's house has been put in one of it's entrances. Customers are welcome to take pictures while sitting in it.
From the extremely huge women's collection, we now move on the to men's section.

The "maharaja chair" that seats the groom is well on display at the men's section with "dholak" (Indian musical instrument) by the sides.

A closer look at the "maharaja chair"

The umbrellas are used to bring the groom to the place of the wedding covers the "maharaja chair".

Duke + Dexter capsule collection #dukedexter

#GiuseppeZanotti men's capsule collection for the project alone.

The "turbans" at display with the men's collection

Exclusive #RohanArora collection displayed

A closer look at the detailing of his collection

A few more displays

A wall display at the men's section with video filmed in Rajasthan fort by the Level shoe team

Colourful décor with Bollywood posters on the sides.

An elephant at display by the back entrance.

Stills from the video display

Window displays at the back with traditional jewellery

Back window display

Display of shows with an elephant


Front entrance larger window displaying the national bird of India - The Peacock along with women's collection

Smaller window at the front entrance displaying men's collection.

Me along with my team from class and the visual merchandising team at Level shoe under whose guidance this project was successful. I am 4th from the left hand side and the tiniest.
For those of my readers residing in the UAE, a must visit to this amazing display. They will take this down soon to display a new theme.
Thank you to the VM team at #levelshoes for showing me around.
Hope you like reading this post.
xoxo!
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